Logiq says it will partner with Peer39 to offer brand safety solutions for ‘modern marketers’

Logiq Inc (NEO:LGIQ) (OTCQX:LGIQ), a global provider of e-commerce and fintech solutions, said it has partnered with Peer39 to provide small and medium-sized brands pre-bid keyword, contextual and brand safety solutions for modern marketers.

Peer39 provides marketers the ability to assess in real-time, the context of media on webpages, mobile apps and other forms of digital content.

Integrated within Logiq’s Digital Marketing platform, Logiq’s clients will have direct access to Peer39’s industry-leading capabilities within a single experience.

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The continued evolution of regulation and media platform policies for how third-party data and cookies can be utilized by online marketers is creating a contextual targeting “renaissance”. As Logiq pointed out, today’s natural language processors can scan a page of written content and immediately relay to a marketer the nuances and sentiment on the page to inform whether or not to bid for an ad placement. 

Peer39 offers clients targeting and avoidance based on page signals like, comments, social media activity, the number of ads on a page and the presence of video; all of which help advertisers understand and leverage the holistic quality of the environment their message is delivered  within.

The innovative and real time solutions can also target based on whether or not a publisher’s webpage content has a positive or negative sentiment.

There are also a range of brand suitability controls that enable marketers to target media around content that is aligned to their specific risk profile, avoiding hazardous content that may be too violent or too mature for their targeted consumers.  

Through the partnership, Logiq will make Peer39’s array of controls available within the Logiq Digital Marketing platform. Utilizing a single sign-in experience, Logiq clients will be able to access and leverage these Peer39 capabilities directly into their digital marketing campaigns and measure results straight from their Logiq dashboard and reports.

“This partnership marks a great first step of many we will have with Peer39. Their customized contextual targeting, local weather signals, and brand suitability controls, all can be leveraged throughout our Logiq Digital Marketing platform,” Manny Puentes, President of Logiq Digital Marketing said in the announcement. “Our clients can take these signals and customize their bidding algorithm to provide even more precision and transparency to when and how much they will bid for an advertising opportunity. This will give our clients an even greater advantage to successfully compete for more consumers online.”

The synergistic capabilities are anticipated to launch in mid-3Q of this year. 

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Story by ProactiveInvestors