The Parent Company launches upgraded cannabis shopping app on Apple's App Store

TPCO Holding Corp (The Parent Company) (NEO:GRAM:U) (OTCQX:GRAMF) has launched a new-look cannabis mobile shopping application on the Apple App Store. 

The new app allows California customers to buy cannabis through the platform and receive rewards through The Parent Company’s Caliva CLUB loyalty program. 

Consumers can place pickup or delivery orders, pay electronically and access online chat and scheduled consultations, San Jose-based The Parent Company said in a statement. 

READ: The Parent Company launching new cannabis delivery hub in San Diego utilizing Caliva’s platform

Apple recently announced it would allow in-app cannabis purchases. The Caliva app is one of the first to be fully integrated with shopping capabilities.

The app also includes various rewards opportunities, where customers can earn cash reward points through in-app purchases and referrals both in-store and online.

Dennis O’Malley, The Parent Company’s COO, called the new app a “major milestone” for cannabis consumers and the wider cannabis industry.

“We are thrilled to provide California consumers with yet another familiar, convenient and safe way to access our wide assortment of high-quality cannabis products,” O’Malley said in a statement.

“While our customers love the ease of ordering cannabis through their Caliva app, they also love that we have real experts at the ready to answer their questions through online chat or through scheduling an online consultation.”

Caliva is a leading single-state cannabis operator in California. The Parent Company is a California-focused vertically integrated cannabis company backed by entertainment icon Shawn “JAY-Z” Carter.

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Story by ProactiveInvestors