The Parent Company launching new cannabis delivery hub in San Diego utilizing Caliva’s platform

TPCO Holding Corp aka The Parent Company (NEO:GRAM.U) (OTCQX:GRAMF), said it is launching a new delivery hub in Chula Vista, California, to provide improved access to its quality cannabis products through Caliva‘s on-demand direct-to-consumer platform. 

The new hub will service an additional 3.3 million residents of the greater San Diego area, expanding the reach of the company to directly service around 60% of California’s population. 

The Parent Company is California’s leading vertically integrated cannabis company. 

READ: The Parent Company expands product line with value vape offerings

The facility is located in California’s second-largest city, the Chula Vista delivery hub reinforces the company’s omnichannel growth strategy and efforts to improve accessibility of high-quality cannabis products throughout California.

According to The Parent Company, as a direct result of its robust expansion plans throughout the state, the Caliva brand has seen an over 20% increase year-over-year in the number of customers using its direct-to-consumer platform.

The Chula Vista delivery hub offers a promising market for the brand, with the city of San Diego itself representing a population that has spent over $200 million on cannabis over the past 12 months.  

The delivery hub is anticipated to provide 20 to 30 new job opportunities for the local Chula Vista community.

“We are proud to provide The Parent Company’s unmatched product offerings and customer service options to greater San Diego with the launch of this delivery hub. From one-on-one consultations to the ability to track their delivery in real-time, Caliva provides consumers with a convenient and streamlined experience from start to finish,” Dennis O’Malley, COO of The Parent Company said in the announcement.

He went on to explain: “With over 600 SKUs available through Caliva.com, we are looking forward to providing consumers in the San Diego region with a full-service experience to find products that best fit their needs. This new market opening demonstrates our continued investment in expanding the reach of our own in-house direct-to-consumer platform and our commitment to providing seamless access to cannabis for all consumers across the entire state of California.”

Customers on Caliva’s platform will now be able to order products on-demand or pre-order up to a week in advance and select a time that is most convenient for them to receive their delivery. The Chula Vista delivery hub services an area that extends from San Juan Capistrano, though Oceanside and onto San Ysidro.

There are also plans to offer express delivery, which would see consumers select from a predetermined menu and have the products delivered in an hour.

To make the purchase experience even more seamless, customers will be able to pay using Hypur, a digital and contactless payment method. Caliva first partnered with Hypur in April of 2020, with customers currently using the service to make nearly one-third of its annual sales.

To celebrate the launch of the Chula Vista delivery hub, Caliva is offering customers 30% off their first purchase, for a limited time.

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Story by ProactiveInvestors