Versus Systems partners with Military Bowl Foundation to provide interactive fan experiences

Versus Systems Inc has announced a strategic partnership with the Military Bowl Foundation Inc to power the technology behind interactive experiences for live events and digital activations. 

Versus said it will provide fan engagement for the Military Bowl, a US college football championship game between teams from the Atlantic Coast Conference and the American Athletic Conference. 

“Versus is proud to announce our partnership to bring fan engagement and rewards to college football fans,” Versus Systems CEO Matthew Pierce said in a statement. 

READ: Versus Systems to power fan engagement for new English and Welsh cricket competition, The Hundred

“We’re excited to work with the Military Bowl Foundation and its partners to reward fans, whether they’re at Navy-Marine Corps Memorial Stadium or at home, all supporting the USO and Patriot Point,” Pierce added.

The Military Bowl, which is presented by Peraton, was organized to benefit the nation’s current and former service members, including a partnership with the United Service Organizations Inc (USO) and the operation of Patriot Point, a 294-acre retreat for recovering service members, their families, and caregivers on Maryland’s Eastern Shore.

This year’s Military Bowl game will be held on December 27, with kick off at 2:30 pm ET.

Versus Systems is disrupting the conventional advertising landscape with an innovative choice/reward model.

The company’s main focus is the esports and multimedia industry, where game developers use its WINFINITE platform to create competitions that provide players with the chance to win a variety of attractive prizes.

Contact Sean at [email protected]

Story by ProactiveInvestors