Fobi launches connected retail commerce solution at premier event for convenience, grocers and CPG Brands

Fobi AI Inc has announced the launch of its connected retail commerce solution aimed at supporting real-time point of sale (POS) data connectivity across all banners and channels, in-store, online and mobile. 

The provider of real-time data analytics through artificial intelligence (AI) to drive customer engagement said the solution will provide retailers and consumer packaged goods (CPG) manufacturers with the ability to deliver automated and personalized marketing at scale. 

Fobi said it will unveil both the next generation of its proprietary IoT Device, Fobi 3.0, and the all-new connected retail commerce solution at GroceryShop, a convenience and grocery premier industry event, alongside major CPGs in attendance such as Johnson & Johnson, Proctor & Gamble Co, General Mills Inc., Frito Lay, PepsiCo, Inc. and premier retailers such as Krogers Co, Albertsons Companies Inc, 7-11, and Amazon.

READ: Fobi releases the next generation of its proprietary IoT Device, Fobi 3.0

“This is a huge step forward for Fobi, and we believe we are well-positioned to transform the retail industry as a whole,” CEO Rob Anson said in a statement.

“As a result of the all-new benefits and functionality that Fobi 3.0 delivers such as personalized digital receipt marketing, providing retailers seamless connectivity to existing IT infrastructure, eliminating the need for POS integration, which reduces the friction of retail adoption.

Fobi said its proprietary receipt intercept technology will provide the next evolution of delivering automated personalized marketing at scale.

The new connected retail platform now enables personalized physical and digital coupons, discounts, surveys, and more, all powered by its powerful real-time retail analytics solutions, which are supported and integrated with various leading POS platforms such as Oracle Corporation, Vend, Lightspeed, Shopify Inc, and many others.

The basket contents of the customer’s current purchase can be used to push campaigns out through Personalized Receipt Marketing in real-time, empowering retailers to exponentially increase their customer retention and spend with the power of personalization, real-time insights, engagement, and campaign management, all accessible and actionable from the unified Fobi Insight Portal.

Fobi said the expected closing of its acquisition of online coupon and advertising platform Qples acquisition will enable its retailer clients and CPG brands to integrate the new 8112 digital coupon format into their personalized receipt marketing campaigns to finally enable them to deliver universal, single-use coupons digitally through secure 8112 coupons. 8112 enhances coupon security in an industry where coupon fraud costs the retailer industry upwards of $100 million annually.

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