GameSquare Esports says its GCN subsidiary and the NFL have launched the 2nd annual Madden NFL 22 x HBCU Tournament

GameSquare Esports Inc said its GCN subsidiary and the National Football League (NFL) have launched the 2nd annual Madden NFL 22 x HBCU Tournament with EA to celebrate the impact of HBCUs headlined with a competitive tournament and career development opportunities both on and off the field. 

“We are honored to be working with the NFL on this incredibly important initiative to capture the passion of gaming among HBCU students,” said Justin Kenna, CEO of GameSquare Esports in a statement. “We are confident our team with deep roots in esports and gaming will deliver an exciting tournament capped off by the exhilaration of competing during Super Bowl LVI.”

The goal is to inspire students at all 48 HBCU colleges and universities in the SWAC, MEAC, SIAC and CIAA conferences to get involved and represent their schools with competition and networking.

READ: GameSquare Esports subsidiary GCN announces next edition of The Collegiate Esports Invitational

“We are so thrilled to bring back this tournament for HBCU students and offer a once-in-a-lifetime experience to come to Los Angeles during Super Bowl LVI Week,” said Natara Holloway, vice president, Football Strategy at the NFL.

“We want to expand the League’s efforts to create inclusive opportunities for the next generation of talent with partners like EA providing not only a chance for students to compete, but also the chance to learn the business of football through practical learning and shadowing experiences,” he added.

Registration officially opened today, November 15, 2021, through to December 3, 2021, with limited slots for an online single-elimination qualifier tournament on December 5, 2021, with the top 16 finalists advancing to compete in the NFL Madden x HBCU Showcase during Super Bowl Week in Los Angeles. Players can register to compete in the tournament at http://hbcutournament.nfl.com/.

The 16 finalists will also participate in an ‘experienceship’ by spending time with EA staff to engage with various departments within EA, and they will tour the NFL’s new west coast headquarters and shadow NFL leaders for a day to provide development and networking experiences to the students.

The top two finalists will be playing for cash prizes at the NFL’s west coast headquarters located next to SoFi Stadium in Hollywood Park, home of Super Bowl LVI. Their match-up will be available to watch on both the NFL YouTube and Twitch channels on February 12, 2022.

The NFL will partner with GCN, Inc. (Gaming Community Network), part of the GameSquare Esports group of companies, to manage all operations including registration, online tournament execution, player communications, competitive integrity and a professional broadcast during the week of Super Bowl LVI.

GameSquare Esports is an international gaming and esports company headquartered in Toronto, Canada. The company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment.

The company owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp, which provides it with access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA.

Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly-owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA

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Story by ProactiveInvestors