Love Hemp confirm campaign with boxer and shareholder Antony Joshua

Love Hemp Group PLC, the CBD and wellness solutions company, said its first national media campaign, featuring former world heavyweight champion Antony Joshua, is launching today.

The four-week campaign features a 30-second television advert which will appear on television, video streaming sites such as ITV Hub, All 4 and Sky, as well as print media adverts.

Joshua, who is two-time world heavyweight champion and an Olympic gold medallist, said, “As an investor in the company, I am delighted to help Love Hemp increase awareness of its premium CBD products and the positive impact they have on wellbeing.”

Founded in 2019 and with established relationships with over 2000 stores across the UK and Europe, the company hopes its new campaign will strengthen its grip on the CBD space across the continent.

Tony Calamita, co-founder, and chief-executive officer of Love Hemp said the campaign will explore the benefits of CBD for sports-related recovery as well as the transformational role CBD can play in relieving anxiety and stress, managing pain and reducing poor-quality sleep.

He added: “We are privileged to have the support from our investor and ambassador, Anthony Joshua, as we work to educate everyone on the benefits of premium CBD products for achieving optimal health and wellness.”

“We believe our mainstream national media campaign with a leading British role model brings CBD to the forefront of the health and wellness industry.”

Story by ProactiveInvestors