CMO Views – Dipti Kachru Blends Art and Science
In this edition, VettaFi CMO Jon Fee sits down with Broadridge CMO Dipti Kachru. The role of the chief marketing officer (CMO) has evolved as companies digitally transform, embrace the power of brand, and lean into data-driven behavioral insights to drive client growth and satisfaction. No longer is the role merely “colors and fonts” or “clever copy.” Today, a CMO sits at the intersection of most functions within an enterprise. Their responsibilities span pipeline, business development, sales automation, and even community-building. As a result, successful CMOs must embrace change while remaining close to both customer and product.
Source: https://etfdb.com/news/2023/08/09/kachru-blends-art-science-cmo-views/
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