These Brands that Have Decided to Switch from Black to Green Friday

In case you didn’t know, Black Friday is one of the two most polluting shopping days of the year–with Cyber Monday being the other. Just last year–even with the pandemic on full swing–consumers spent $9 billion during Black Friday, making it the biggest holiday shopping event ever recorded. And when we say “most polluting,” we’re not just talking about the high amount of waste it creates (which according to studies, account for 80% of all sales made on this day), but also carbon emissions. In the UK alone, Black Friday 2020 emitted 429,000 tons of greenhouse gas emissions.

Because of this, many brands–and consumers–are calling for a movement to turn Black Friday into Green Friday, a day when instead of focusing on deeply discounted purchases, individuals are encouraged to consider the impact that their purchases have on the planet, and support sustainable brands who are fighting back against carbon emissions.

Below are twelve brands that have decided to become part of this initiative and are pledging to donate their sales this coming November 26 to help save the environment.

1. Moonshot

Moonshot is the first explicitly climate-friendly snack brand that offers healthy and delicious treats. Their products are made with clean, traceable, organic and non-GMO ingredients from farmers that practice regenerative agriculture, and their packaging are made from 100% recycled cardboard.

2. LivBar

LivBar was founded in 2012 in Salem, Oregon by two nutrition and fitness experts, Jan and Gabe Johansen. They make organic superfood energy bars  that are vegan, Non-GMO Project verified, certified organic, and allergen-free. 

3. TBH

Struggling with finding the right (earth-friendly and delicious!) spread to put on your toast? Then TBH might just be what you’re looking for. This deliciously tasty spread brand is made with radically sourced ingredients that focus on two main things–taste and environmental impact. The brand doesn’t use palm oil and has committed to plant 20 times the fiber that they use for every order.

4. Nutiva

Nutiva is a culinary brand that has been helping fight climate change since the 90s, and has so far raised $5 million to advance sustainable agriculture and grow healthy communities. They sell a myriad of health- and sustainable-focused products, including culinary oils, MCT & plant protein, coconut flour and sugar, as well as super seeds.

5. Petit Pot

As its name suggests, Petit Pot sells tiny jars of lip smackingly good desserts. Think pumpkin spice pudding, vanilla rice pudding, etc. The brand traces its roots in France and they offer traditional and plant-based options of pots de crème and riz au lait. 

6. Riff

Riff is a pioneering carbon neutral coffee brand that uses ingredients that reduce waste in the coffee industry. They are known for their plant based energy booster and handcrafted cold brew.

7. Appleton’s Market

Those looking for a quick, filling and healthy meal can always count on Appleton’s Market to deliver. They sell veggie bites that are made of 100% natural real ingredients sourced from local farmers of South California. Their products are grain-free, dairy-free, and Paleo- and Keto-friendly. They are also very convenient as they come in BPA-free steamer bags. Just pop them in the microwave for a couple of seconds and enjoy!

8. Connect

Connect Snacks began as one person’s dream to create a start-up that transforms agriculture using a clean alternative to synthetic nitrogen fertilizer. The brand offers gourmet popcorn and was founded to give everyone the opportunity to eat delicious snacks that are grown more responsibly and reward farmers for their hard work.

9. Toodaloo

Trail mixes are never boring to eat butToodaloo takes them to the next level. The brand offers five very distinct and fun flavors that each contain 30+ superfoods and adaptogenic fibers (ingredients that support your body’s ability to heal). It is climate friendly, carbon neutral brand whose products are all plant-based, non-GMO, gluten-free, dairy-free, and contain no artificial sugars or refined oils. 

10. Amazi Foods

From jackfruit chews to plantain chips that are dried and roasted (never fried!), Amazi Foods offer a wide range of nutrient-dense snacks that support the fight for a sustainable supply chain.

11. Fire Ox

Fire Ox is a brand that aims to better people’s lives and the planet with vegetables. Armed with an understanding that a majority of people lack the time and know-how to create beautifully prepared vegetable dishes, the two founders of the brand set out on a journey to make vegetables more accessible to everyone.

12. GOOD PLANeT Foods

GOOD PLANeT Foods sells really good plant-based cheeses that come in snackable, shreds, and slices format. The company’s goal is to bring everyone the true experience and joy of cheese with plant-based offerings that are healthy and good for the planet.

13. Grace’s Goodness

Drinking broth is highly beneficial for you, but not everyone has the time or energy to make one on a daily basis. Grace’s Goodness offers conveniently packed, organic, plant-based sipping broths that support your health and wellness wherever you go.

14. Pezzy Pets

Did you know that most companies that make pet treats are not very conscious about their impact on the environment? This is the reason why Pezzy Pets was born. The founders realized the need for planet positive treats that are nutrient dense and delicious. How do they do this? By working with small-scale fishermen in Mexico to upcycle the hated, invasive “devil fish” or armored catfish.

All of the brand mentioned above have committed that 33% of all their sales this coming Green Friday will be donated to One Tree Planted, a non-profit organization that’s working to offset the carbon footprint that we create every day. For every dollar donated on Green Friday, one tree will be planted in forests across the country and globe. Reforestation helps to rebuild forests after fires and floods, provide jobs, and restore biodiversity. In addition to donating a portion of sales to One Tree Planted, brands participating will also offset their emissions from the day if they do not already.

Find additional information about Green Friday here. To learn more about the climate-friendly food movement, visit moonshotsnacks.com.

About Moonshot 

Launched in 2020, Moonshot is on a mission to tackle climate change through the power of food. Empowering consumers to take climate action through their food choices, Moonshot is the first climate-friendly snack brand on the market. The company, which is carbon neutral certified at the product and operations level, sources regeneratively grown ingredients, helping to improve soil health while storing more carbon in the ground. Moonshot’s first product, a line of crackers, is available in Sourdough Sea Salt, Rosemary Garlic and Tomato Basil. Customers hungry for change can find Moonshot at major retailers such as The Fresh Market, Raley’s and Giant Food Stores, as well as hundreds of local retailers and online at moonshotsnacks.com. 

Moonshot is the sister company of Planet FWD, a company on a mission to tackle climate change by making it easier to bring climate-friendly products to the market.