The Wall MicroLED TV is a whopping 292 inches, with an 8K model at 150 inches. Just plain huge.

• The Wall at 292 inches is a TV horse of a different color.

SamsungThis story is part of CES 2020, our complete coverage of the showroom floor and the hottest new tech gadgets around.

So this is officially the largest TV I’ve ever seen at CES, and that’s saying something. Thanks to modular, build-it-as-big-as-you-want MicroLED technology, the world’s biggest TV maker, Samsung, has put together the biggest TV yet. The Wall measures 292 inches (that’s over 24 feet or 7.4 meters) in its largest iteration, and in person it looked as bonkers as you’d imagine. The combination of the massive size, extreme brightness and contrast bowled me over.

The company also showed a 150-inch version with 8K resolution. It uses the same modules the company debited at CES 2019 to achieve a 75-inch, 4K resolution version. “New advancements for 2020 have allowed for larger-scale production of fixed screen sizes,” Samsung said in a statement, “including new 88-, 93-, 110- and 150-inch sizes.”

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• Samsung shows off The Wall MicroLED TV at 292 inches, 8K at 150 inches

MicroLED is the first new screen technology in a decade and is more akin to OLED than LCD. It delivers perfect black levels and high brightness because it uses millions of tiny LEDs to create the image directly, for picture quality that’s potentially better than OLED without the possibility of burn-in.

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Of course, it’s not cheap. The company recently started selling commercial and residential “Luxury” versions of The Wall and they cost hundreds of thousands of dollars installed.