Nice Electronics

Nice is a consumer products brand founded in 2011 by design director James Young.  Their mission is to bring premium products to market that delight, inspire, and build on their foundation of empowering their local community, reducing environmental impact, and sharing their success.  They are a small company with global reach nestled in the Snohomish Valley just north of Seattle.

Their first Kickstarter project with partner Bernie Graham, PadPivot, was supported by over 4,800 backers and raised over $190k in 60 days.Crowd-funding has also allowed us to be completely self-supported, giving them the freedom to “do what’s best” for their products instead of being driven by the pressure of investors or loans.  This has allowed them to make better long-term decisions for our company such as making their first product, CableKeeps, right in their own backyard where they can stay close to production and work with local partners.

They are deeply concerned with what they put into the environment and that’s why they are adopters of the Designer’s Accord.  Even the best products have a limited lifespan.  They always use materials that are non-toxic, easily recycled, or compostable.  They choose processes that don’t pollute and assembly methods that can be easily disassembled for re-processing.  It’s just Nicer that way.

The Future and Wellbeing of Humanity is on Your Wrist

Ted Talk: “The Way We Think About Charity is Dead Wrong”

Rifle Paper Co. Cards