Read the Beforeitsnews.com story here. Advertise at Before It's News here.
Profile image
By feelgoodstyle (Reporter)
Contributor profile | More stories
Story Views
Now:
Last hour:
Last 24 hours:
Total:

ModCloth Takes Pledge Against Photoshopping

% of readers think this story is Fact. Add your two cents.


We know, by now, that Photoshop is prevalent in print and online advertising. Still, young women (and even some not-as-young women) are comparing themselves to these ultra-thin, thigh-gapped, bikini-bridged versions of a woman’s body.

We can tell girls all day long how everyone is different and it is not worthwhile to compare yourself to others, but the reality is they believe what they see. And what they are seeing is this unrealistic portrayal of the female body.

Well, one company just took a stand against these negative effects image altering has on girls’ and womens’ self esteem. ModCloth, a women’s clothing brand out of San Francisco, signed the Heroes Pledge for Advertisers. This is a petition started by the Brave Girls Alliance to change the way women are portrayed in media and pop culture.

We are businesses, experts, not-for-profit organizations, authors, activists, artists, parents, educators, adults, and girls. We have come together to ask media content creators and every large corporation and retailers to make a commitment to support girls’ empowerment. ~Brave Girls Alliance

According to Today.com, ModCloth is the first company to sign the petition and officially commit to the pledge. Certain image alterations can still be made, like fixing flyaways or correcting shadows, but a woman’s body has to stay as is in their photos.

All women have body issues, from feeling too short or tall, to viewing yourself as too heavy or thin, to wishing your skin was lighter or darker. We are all who we are and how we are for a reason, but it is difficult to convey this to a young lady who can only see that she is different from how she wants to be. Let’s walk the talk and show our daughters we are proud of who we are.

If you are a media creator we urge you to commit to the Heroes Pledge.

The post ModCloth Takes Pledge Against Photoshopping appeared first on Feelgood Style.



Source: http://feelgoodstyle.com/2014/09/09/modcloth-takes-pledge-photoshopping/


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!


Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST

Order by Phone at 888-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST

Order by Phone at 888-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST


Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen! 
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover -  Reduces Smart Meter radiation by 96%!  (See Video)

Report abuse

    Comments

    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    MOST RECENT
    Load more ...

    SignUp

    Login

    Newsletter

    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.