Being Irrational in Business is a Gift

Sometimes success in business is not always a question of rational progression.  Sometimes you have to embrace the irrational. Being Irrational in Business by Simone MilasasYou’ll often hear me say, if you wake up in the morning and have blood running in your veins, you’re in business. And what you can achieve in business is often beyond what this world would regard as ‘rational.’ Rationality and irrationality are very misunderstood concepts, especially when it comes to business. Contrary to what we tend to believe, being irrational is actually a gift that allows your business to become more successful. Most people try to achieve in business by emulating successful people or repeating what has worked in the past. That’s being totally rational. The trouble is, when you replicate what’s already been done, you fail to acknowledge whether or not it will actually work for you now, and you limit your ability to recognize other – greater – possibilities. Being rational also means you build your business purely based on facts and figures. Rationality is based on judgment; always looking for what’s right or wrong. You’re trying to prove why your choices are smart, why they will work or why they should have worked. In doing so, you become locked into the mindset of projections and expectations. You prevent your business from expanding and becoming more successful in all the irrational ways it can. To be truly rich and successful with your business, you have to be irrational. This means choosing options and following opportunities that don’t actually exist yet. When you are irrational in business, it doesn’t mean you want to totally ignore all the successful people and businesses around you. Ask successful people you know about the choices they made that enhance their business. If a particular business grabs your attention,…

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