More Companies are Going Green Due to Consumer Demand, According to Reports

Awareness about sustainability is probably at the highest it’s ever been. Businesses across America are taking notes and are increasingly trying not only to portray a greener image, but also to make concrete changes. In 2017, 25% of companies made more of an effort to advertise the eco-friendliness of their product, and 40% stated that they actually made some adjustments to make their business more sustainable. Let’s take a look at the forces behind this shift and what it could mean for the future.

Customer Shopping Habits are Leading the Way

Being eco-friendly pays, and it pays big. When Walmart decided to launch their Project Gigaton initiative in order to reduce the amount of carbon emissions along its supply chain, it also knew that it would get attention from environmentally conscious clients, and also allow them to save tons of energy as well. This way, they can kill two birds with one stone and make money through advertising and cost savings.

Corporate America is Paying Attention

Walmart isn’t the only mega American corporation leading the charge. Plenty of companies are trying to launch their own initiatives or show their interest for environmental causes to corner the eco-friendly market and make a change. Wrangler just recently joined an sustainable agriculture group and Fruit of the Loom made their commitment to sustainable manufacturing and products practices by joining the TSC.

Sustainability Models Just Make Sense

According to a recent report by the TSC, sustainability is much more than just another trend; it’s becoming a necessity. Due to our shrinking resource pool, scarcity will soon become a real issue. And this is why the TSC came into existence in the first place; to help businesses see the benefits of going green through research and by helping businesses integrate green principles while reducing waste in their own line of business.

Companies like Satellite Suites are seeing an increase in demand for their portable restrooms due to concerns about the environmental impact of porta potties. For contractors and various different industries, being able to advertise themselves as eco-friendly and using sustainable practices could have a direct impact on their bottom line.

Other companies are trying to slim down their production line and see how they could make energy savings while reducing their carbon emissions. TSC also offers tools that allow companies to monitor their manufacturing process to see where they could make adjustments. Companies are also trying to find new alternative packaging solutions and more packaging companies are also trying to satisfy the demand for more eco-friendly products. Recycled paper packaging has evolved by leaps and bounds recently and tons of new applications for paper packaging appear everyday. Whether it’s in the pharmaceutical field, agribusiness, or industrial packaging, recycled paper is fast becoming the material of choice for all packaging needs.

We can expect more companies to jump on the eco-friendly wave and try to improve their processes and make eco-friendliness one of their priorities. Hopefully, they’ll be able to induce large scale change and reduce the overall effect they have on the environment.