Read the story here. Advertise at Before It's News here.
Profile image
By Natural Society
Contributor profile | More stories
Story Views
Last hour:
Last 24 hours:

“Cuddle Hormone” Oxytocin Found to Increase with Use of Social Media

% of readers think this story is Fact. Add your two cents.

It seems startling, but a California scientist has made an interesting discovery about how we connect with our social circles. It seems the brain can’t tell the difference between ‘real’ social interaction like kissing, hugging, talking to someone we love, or social interaction via social media. Apparently, Tweeting, Face-booking and other forms of social interaction conducted across cyberspace reduce stress hormones and increase oxytocin levels, something which is known as the ‘cuddle’ hormone.

Paul Zak, a neuroeconomist at Claremont Graduate University in California, decided to measure the levels of oxytocin in a journalist’s blood before and after he used Twitter for ten minutes to connect with his virtual social network. Not only did the journalist’s oxytocin levels go up to the same degree that a groom’s levels did just prior to getting married, but his stress hormones, such as cortisol, went down as well.

Adam L. Penenberg, the journalist who worked with Zak, said:

“In those 10 minutes between blood batches one and two, my oxytocin levels spiked 13.2%. That’s equivalent to the hormonal spike experienced by the groom at the wedding Zak attended. Meanwhile, stress hormones cortisol and ACTH went down 10.8% and 14.9%, respectively. Zak explains that the results are linked, that the release of oxytocin I experienced while tweeting reduced my stress hormones. If that’s the case, says Zak, social networking might reduce cardiovascular risks, like heart attack and stroke, associated with lack of social support. But there’s even more to our findings. ‘Your brain interpreted tweeting as if you were directly interacting with people you cared about or had empathy for,’ Zak says. ‘E-connection is processed in the brain like an in-person connection.’”

Read: Love Hormone ‘Oxytocin’ Reduces Stress

The findings came to similar conclusions as other studies which showcased that those with a larger network of friends often have better health and recover from illness quicker. Even if someone’s friends are far away, just having people who ‘care for you’ boosts health.

Oxytocin is such an important chemical marker for happiness, it soars during breast feeding and pregnancy. It is how human beings bond to their offspring. In fact, a report from the Association for Psychological Science, suggests that the more oxytocin that is present in a mother’s blood during pregnancy, the more likely she will be bonded to her child once it is born. This hormone is important for mental, as well as the behavioral, aspect of bonding. It’s no surprise that bonding with people across cities or even on the other side of the planet increase our overall well being and, of course, our immune system’s ability to heal the body. The bliss hormone really can heal your body, so ‘tweet’ away.


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!

Order by Phone at 888-809-8385 or online at M - F 9am to 5pm EST

Order by Phone at 888-388-7003 or online at M - F 9am to 5pm EST

Order by Phone at 888-388-7003 or online at M - F 9am to 5pm EST

Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen! 
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover -  Reduces Smart Meter radiation by 96%!  (See Video)

Report abuse


    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    Load more ...




    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.