The Truth About Gummy Supplements

Consumers don’t always get the nutrients they need from their diets alone. This is a leading reason why 93% of Europeans have taken a vitamin or food supplement in the past 12 months.
Gummy supplements, in particular, are dominating the European market, with a share of 34.6% in 2021. But how good are they, really? Keep reading to find out.

What Are Gummy Supplements?

Gummy supplements are candy-like chewable dietary supplements that can contain ingredients like plant extracts or vitamins. They help to fill the gap between the nutrition that a person receives through regular eating and the nutrition they need to remain healthy.

Are Gummy Supplements Effective?

Gummy supplements are effective but not as effective as traditional vitamins. However, they’re easier on the stomach, easier to swallow, and people may be likelier to consume them.

The decision for consumers often comes down to eating a gummy supplement or not having anything rather than choosing between a traditional vitamin and a gummy. They can deliver many high-quality nutrients that a person may not receive anywhere else.

What Kinds of Gummy Supplements Are Available?

Gummy alternatives are available for nearly every type of dietary supplement that a person may want to consume. Here are some of the major categories that Europeans enjoy.

Classic Supplements

Classical gummy supplements include:

• Vitamin C
• Vitamin D (for immunity)
• Multivitamins
• Biotin Zinc (for hair and nails)
• Vitamin B (for focus)
• Melatonin (for improved sleep)

Energy Supplements

Energy gummies typically provide an additional boost of caffeine. They’re often sold in 5 mg and 25 mg sizes.

Hemp Supplements

Hemp gummies provide an easy way for Europeans to consume CBD and natural hemp terpene extracts for the health benefits they offer.

46% of Europeans view CBD favorably, and analysts predict the European gummy supplement market will grow from US$ 2,381.91 million in 2021 to US$ 4,201.89 million by 2028.

Statistics like these show why hemp gummies may represent one of the biggest growth opportunities for European health and wellness brands in the coming years.

Are Gummy Supplements Good Investments for Brands?

Given the statistics, gummy supplements may be a smart investment for brands wishing to connect with consumers in the health and wellness industry.

Europeans love consuming food supplements in general, and many prefer gummies over traditional vitamins. Health is only going to become more important to people, as well, and many see gummy supplements as one of the easiest and tastiest ways to improve their well-being in the short and long term.

Reliable Partners Make it Easier to Bring Gummy Supplements to Market

As the gummy supplement market develops, finding a supplier that provides both superior quality and the required documents/certifications as per local regulations is paramount for any brand’s success. Suppliers like Sequoya are focused on making it easier for European brands to bring gummy supplement products to market. The company offers a white-label solution for many gummy products, which is completely food-hygienic certified and approved by the HACCP.

Sequoya uses natural hemp terpene extracts in gummy supplements for flavors and aromas that are entirely unique from what’s on the market today. This provides our European partners with a simple way to stand out in this growing industry.