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1) proprietary technology that enables parallel testing to be done on a weenie finger prick blood sample.
2) direct-to-consumer availability of blood testing outside of the dreary hassle of doctor ordering, laboratory queuing, expert interpreting and insurance reimbursing. Instead, customers can stop by their
corner pharmacy, scan the menu, select some tests, use VISA or Mastercard and use the results as they see fit.
According to the
Journal, Theranos’ technology isn’t necessarily ready for prime time. It appears that while the company obtained Food and Drug Administration approval for its proprietary technology,
it’s limited to testing for herpes. There are allegations that for
all the other bloodwork, the results can be inaccurate and that the company is relying on the standard vein-puncture blood draws to service its consumers.
Rather than join in the
schadenfreude, the Population Health Blog has five reasons to be contrarily optimistic about Theranos:
1.
All medical advances follow the Hype Curve of innovation, euphoria, disillusionment and equilibrium:
Thernos’ travails in the trough are not only part of the natural life cycle of a health tech company, it’s also a good reminder to only go public after the disillusionment has passed. A plateau of cash flow productivity lies ahead.
3. Speaking of the second value proposition,
consider an unpalatable alternative: Regional health system
monopolies, where consumers can get any test they want, just so long as it’s through
their doctors, at
their labs – and done
the old fashioned way.
4. In looking at its
ten best practices for the
boards of health care companies,
the PHB is going to give these heavy-hitters the benefit of the doubt. It figures that in their interactions with the C-suite and especially with their interactions with the FDA, the directors have all the resources they need to bring
skepticism, rely on
dual data reporting, know about
human research, perform
audits and access
research expertise. They should know about maintaining the
right tone at the top and understand how
incentives can help and hinder corporate integrity. Assuming business reporters can drop the nattering negativity (
like this) and instead confirm that those key governance principles are in place, Theranos should do OK.
5. And
one of the Theranos board members is a physician. While time away from hands-on practice may have blunted Dr. Frist’s clinical acumen, the PHB has heard him talk in conferences: he still knows of what he speaks.
As noted by the PHB here, physicians bring a unique perspective to the boardroom, including understanding patient-centric outcomes, helping the CEO navigate the clinical side of the industry, bringing a diverse viewpoint, giving insight to the competition’s strengths and weakness and helping fellow board members further their healthcare education.
The PHB’s assessment of Theranos:
Source:
http://diseasemanagementcareblog.blogspot.com/2015/11/five-reasons-to-be-bullish-about.html
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