China Spends Billions to Increase Its Media Influence
A very interesting article from zhongnonhaiblog, points out the way China is trying to use media to improve its image abroad, but they face one very, very serious challenge…
Which brings me to my second point: the credibility of the media in China. China could open a hundred news organizations and blanket the world with China’s point of view, but it would be greeted with just as much suspicion as it is now because China, despite all of its advancements, remains a one-party state with absolute control over all domestic media. This investment in more coverage may help to a degree: sure, we all know that China Daily is a government mouthpiece, but we read it because we get to know what the government thinks and it provides a decent (I’m being generous) roundup of what’s going on in the country. A new Xinhua TV Channel or Global Times newspaper may provide the same. But at the end of the day, it’s a lot of money being thrown at the symptom. China can’t buy itself credibility. Not even for 45 billion.
….and though they might build media might, they will still need to be on the right side of issues like Falun Gong and Tibet before they have any credibility.
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