Cannabis Companies are Reaching New Markets through Innovative Products

While the stigma surrounding cannabis is slowly dissipating, the industry still has a branding issue to deal with. As a result, suppliers are trying their best to extend their customer base by offering products that are tailored to their lifestyle. Some are trying to cater to a more health-conscious crowd and focus on the health benefits of cannabis while minimizing the effects. Others are trying to appeal to an older demographic who may still be wary about the plant. Here are some companies are trying to innovate and reach new markets.

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Green Growth Brands Releases Non-Solvent Rosin

Green Growth Brands is a conglomerate of multiple cannabis related brands based out of Nevada, US. They’re at the forefront of innovation in the market and are constantly looking for more ways to make the product better and more accessible. GGB’s CAMP brand recently launched a solventless rosin which is said to be much more potent and produce a much more pleasant flavor due to the purer extraction process and the higher concentration of natural terpenes.

Cannabis Infused Everything

We’ve seen cannabis added to everything from beer to world-renowned chefs introducing a whole menu of cannabis-infused dishes. But one area that seems to be most promising is cannabis coffee.

Companies like Pot-O-Coffee and GanjaGrindz are already capitalizing on this trend which combines the calming effects of cannabis and the alertness of coffee. As a matter of fact, these companies have already started manufacturing Keurig pods that combine the two.

Cannabis wine is also catching up, and the pairing seems almost natural. Canna Wine, which is based out of Santa Cruz, California, infuses their product with non-psychoactive CBD for a more relaxing experience. Other producers like Spain-based Winnabis have jumped on the CBD train as well and started offering their own blends.

In addition to CBD infused beverages, we’re also seeing things like cannabis-infused beef jerky, ice cream, and even pizza sauces. Not only that, but CBD has invaded beauty products as well, with CBD infused shampoos and conditioners entering the market.

Celebrities are All in On the Craze too

Speaking of CBD wines, pop singer Melissa Etheridge also has her own CBD infused wine on the market. Another celebrity who’s big on CBD is Whoopi Goldberg, who has been praising its benefits for a while.

She now has a variety of CBD related products on the market that are doing well. She has one particular product line that is aimed specifically at relieving the pain associated with menstrual cramps. She has a topical cream and also a CBD Epsom salt blend that can be used as a soothing bath salt. She has plans to add other products to the line and is one of the most successful celebrity entrepreneurs in the industry.

Conclusion

There’s no telling where the cannabis industry will go next, but the prospects sure seem surprising. What we can expect though is more people entering the field bringing more innovation and choice for consumers and investors.