Automotive Infotainment Market 2023 | Share, Trends, Scope, Demand and Analysis 2028

According to the latest report by IMARC Group titled, “Automotive Infotainment Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The global automotive infotainment market size reached US$ 18.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 29.4 Billion by 2028, exhibiting a growth rate (CAGR) of 8.35% during 2023-2028.

Automotive infotainment refers to hardware and software systems that are integrated into vehicles to deliver information, connectivity, and entertainment to the driver and passengers. It includes dashboard clusters, touchscreen displays, button panels, audio or video (A/V) interfaces, keypads, and text-to-speech and voice recognition systems. It relies on satellite reception technology, radio data system (RDS), active noise reduction systems, Global Positioning System (GPS), and telematics. It offers advanced features, such as automotive navigation systems, video and audio players, universal serial bus (USB), Bluetooth connectivity, and smartphone integration for enhanced communication and connectivity. It provides audio control and call-pickup functionality to ensure a smoother operation and minimal distraction of the driver. As automotive infotainment systems are currently available in sophisticated designs and innovative technologies, they are widely installed in passenger as well as commercial vehicles across the globe.

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Market Trends

At present, rapid urbanization, improving road networks, and inflating income levels are among the key factors positively influencing the market. The shifting consumer preference toward self-driving vehicles due to the growing global population and massive crowd in public vehicles is driving the market. In addition, rising number of vehicle collisions on roads as well as in parking areas is increasing the need for automotive infotainment systems with parking assistance control facilities. Modern cars incorporate safety measures, such as lane assistance, emergency braking, and enhanced accessibility services for enhanced comfort. The integration of navigation and vehicle control units in automobiles aids in minimizing the response time during emergencies, thereby reducing the risk of accidents. Moreover, the widespread adoption of smartphones is propelling manufacturers to integrate infotainment systems and facilitate wireless fidelity (Wi-Fi) connectivity, interactive voice recognition systems, and live media streaming, which is creating a positive market outlook.

In addition, key players are introducing various technological advancements in infotainment devices, such as automatic system updates, high-speed processing, high definition (HD) video quality, and connectivity with 5G networks. This, along with their rising focus on increasing product innovations to expand their consumer base and overall sales and profits, is currently driving the market. Apart from this, the continuous upgradation of smart sensors and detailed mapping software to help infotainment systems execute more accurately in various conditions is creating a favorable market outlook. Furthermore, increasing investments in research and development (R&D) activities by key players on enhancing the safety and comfort level of passengers are anticipated to drive the market in the coming years. 

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

• AISIN SEIKI CO (ASEKY)
• CONTINENTAL AG O.N. (CON.DE)
• CLARION CO. LTD (XCN.F)
• DENSO Corporation (DNZOY)
• Garmin Ltd. (GRMN)
• Harman International Industries Inc (NYSE: HAR ) (Samsung Electronics) Magneti Marelli S.p.A.
• Panasonic Corporation
• Pioneer Corporation
• Robert Bosch GmbH
• Aptiv

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The report has segmented the market on the basis of Product Type, Vehicle Type, Sales Channel, Technology, and Region.

Breakup by Product Type:

• Navigation Unit
• Display Audio
• Audio
• Others

Breakup by Vehicle Type:

• Passenger Cars
• Commercial Vehicles

Breakup by Operating System:

• QNX
• LINUX
• Microsoft
• Others

Breakup by Installation Type:

• In-Dash Infotainment
• Rear Seat Infotainment

Breakup by Sales Channel:

• OEM
• Aftermarket

Breakup by Technology:

• Integrated
• Embedded
• Tethered

Breakup by Connectivity:

• Bluetooth
• Wi-Fi
• 3G
• 4G
• 5G

Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

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