Major market players adopting new product launches as the key strategy to achieve growth in Water Treatment Chemicals Market

The key players in the global water treatment chemicals market adopted the strategy of new product launches to increase their market share. The increasing demand for water treatment chemicals in municipal water treatment, oil & gas, and power industries and increased manufacturing capacities of water treatment chemicals in emerging markets such as China, India, Brazil, Vietnam, Argentina, and Japan have encouraged companies to adopt this strategy. The players of the market also actively participated in expansions to increase their market penetration.

Between 2010 and 2015, new product launches were the most preferred growth strategy adopted by market players, accounting for a share of 30.0% of all development strategies. The second-most preferred growth strategy adopted by manufacturers was expansions that accounted for 20.0% of the total development strategies witnessed in the water treatment chemicals market. Merger & acquisition, the third-most preferred strategy adopted by players in this market, accounted for 18.0% of all the strategies.

Major manufacturers such as GE Water & Process Technologies (U.S.), Ashland Inc. (U.S.), Kemira Oyj (Finland), Ecolab (U.S.), The Dow Chemical Company (U.S.), Akzonobel N.V. (Netherlands), and BASF SE (Germany) are profiled in this report. These companies have adopted various organic and inorganic growth strategies such as new product launches & product developments, agreements, joint ventures, and expansions.

The Dow Chemical Company (U.S.), BASF SE (Germany), Ecolab (U.S.), and Kemira Oyj (Finland), and GE Water & Process Technologies (U.S.) are the most active players in the water treatment chemicals market. These companies participated in maximum number of development strategies among other players in the global water treatment chemicals market, accounting for over 60.0% of the total market activities between 2010 and 2015.

Ecolab (U.S.) is the largest contributor to the overall developments recorded and is the leading company in the global water treatment chemicals market. The company follows organic growth strategies with acquisitions, capacity expansions, and new product launches as the major growth strategies to enhance its presence in Europe, the U.S., China, and other countries. For instance, the acquisition of Jianghai Environmental Protection Co. Ltd., a water treatment company based in China, which strengthens the companys long-term growth opportunities in the increasingly water-stressed China market. It has been making huge investments in R&D of water treatment chemicals such as the new R&D center in Kazan, Russia, which serves the oil & gas industry through its innovative water treatment chemicals. The company’s diverse product portfolio and technologically advanced R&D centers have also led to its innovation-driven growth, thereby accounting for a large share in the water treatment chemicals market.

GE Water & Process Technologies (U.S.) is another major player that has established a strong foothold in the water treatment chemicals market. The company has a broad and diversified water treatment chemicals and technology product portfolio, which ensures consistent growth in the global water treatment chemicals market. The company is focused on both organic and inorganic growth strategies. For instance, new technology launch of evaporation/solidification technology for flue gas desulfurization (FGD) to meet the recently released U.S. Environmental Protection Agency (EPA) guidelines governing wastewater discharge from steam electric and coal-fired power plants and others such as the acquisition of IMT Solutions, a private Netherlands-based manufacturer of ultrafiltration and microfiltration membranes for water treatment will further boost the company’s product portfolio. These strategies have helped the company to enhance its technical expertise and expand its global reach in the water treatment chemicals market.