Fireside Chat with Scott Brinker

Marketing is quickly becoming one of the most technically advanced professions in the business world. That’s still pretty surprising to many people, as marketing historically had been on the opposite end of the spectrum — highly creative, but not particularly technical.

This blend of technical and creative skills is fascinating, and we’re only going to see a greater entwining of those talents in the years ahead. It will be more than creative and technology in two separate buckets. It will be how you creatively apply technology — and how much technical and analytical rigor you can bring to your creative.

Martech is in a period of tremendous innovation, and I think we’re only in the third or fourth inning of where it’s headed. The more ideas from science fiction start to become real in people’s lives, the more amazing opportunities marketers are going to have to leverage that technology to deliver remarkable customer experiences.

The biggest draw at the MarTech Conference

The whole mission of MarTech is to assemble a vendor-neutral program of presentations by real-world practitioners. I love martech vendors — I work for one myself — but it’s easy enough to get polished vendor narratives from their marketing and sales teams.

For MarTech, I want attendees to hear the unpolished ground truth.

What is it really like to run a multi-vendor marketing technology stack as an engine of growth and customer delight in a variety of different businesses? What’s your marketing operations architecture? What’s your marketing strategy to harness these capabilities? How do you change the way you manage the marketing organization to take advantage of them?

I think this vendor-agnostic, anti-hype program is the biggest draw to the conference.

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