5 Tips for Giving Your Retail Marketing a Digital Treatment

The new marketing strategy should always begin with an in-depth analysis of the newest trends. Technology is evolving with the speed of the light and brands have to either keep up the pace or quit. This year, at least for the first half of it, the market attention has shifted to accommodate those representing Gen-Z, the sales started to skyrocket for those offering deals and discounts to their mobile app users, taking a stand has become honorable and very profitable: 87% of retailers said voicing their opinion on social issues is well worth the risk of social outcry and potential backlash. We are entering a digital retail email marketing era where visual search, augmented reality, personalization, DOOH advertising, in-store digital signage, Try-Before-You-Buy, and mobile integration are taking a center stage. Additionally, a scientific approach to shopping experience based on data collection, algorithms, and intelligent assessment will be present in a big way. Retail marketing is entering exciting times and when it comes to digital treatment it’s essential to stay on top of these things to make an impact and get results. Here’s a list of top five tips for your retail digital marketing packages to keep you on top.

Get your priorities straight: customer experience is always first.

In-store customer experience should be everything and a cherry on top. Remember that you are fighting for the attention of online shoppers, them being Millenials and Generation-Z. There are numerous ways to get them into the store and it all starts and ends with digital signage. First of all, let’s talk DS software: look for a company that heavily invests in design, that offers professional beautiful imagery, and eye-catching templates. You will be choosing digital signage for a tech-savvy crowd that appreciates custom visuals and can spot poor quality designs and stock images a mile away. Plus, recent research concluded that you have at most 8 seconds to grab their attention and the first impression of your visual content will be formed within 50 milliseconds. Make those 8 seconds count. Check out, for example, Kitcast TV software, they pride themselves on beautiful visuals; they are young, sleek with incredibly attractive designer work. Kitcast digital signage for Apple TV is easy to set up and operate a network of screens across multiple locations. You can run in-store navigation, advertise at POP, beautify your store with digital mannequins, increase foot traffic with digital window display, run UGC, offer personalization, and much more. Retailers cannot play it safe anymore, they have to push the boundaries of the in-store experience and digital signage is the best bet to stay on top.

Get more Outlook error code [pii_email_ab64c45b99283142a887] Error

Attract new customers with visual search

This one is a very important digital tool that no retailer can afford to ignore in 2019. Remember the saying “a picture is worth a thousand words”? Well, it is more relevant than ever. Your customers prefer searching with a photo instead of entering a text query. And you must go where their preferences are. Fashion retailer ASOS has already successfully introduced visual search to their customers and there are other brands that have already offering visual search to their mobile applications and piratebay3 for the users.

Thinking about success? Think omnichannel

14. there’s less talk about what’s better online or offline and more of an omnichannel approach as it is no longer viable to just do one thing. Brick-and-mortar stores are investing in a great professional website, and online shopping giants are appearing offline. Last year we’ve seen a great example of a highly popular women’s clothing online store ModCloth that was purchase by Walmart. They have opened stores in the four biggest US cities. All of the shops featured a sample of items from the website in a full range of sizes that shoppers could try on in the store then place an order online and have it delivered the next day. And they aren’t the only ones: a lot of digital natives have continued expanding into physical stores. A study “The State of Omnichannel Shopping – Statistics and Trends” shows that brands that have embraced the omnichannel strategies retain an average of 89% of their customers and those who didn’t retain only 39%.

Stop guessing what your customers want

There are numerous ways to get a better understanding of what customers want, build better relationships and boost brand awareness. Digital signage is widely used in retail to interact with customers, gather data, and offer a scientific intelligent approach and insights necessary to create a data-based in-store engagement. 63% of consumers welcome data collection as long as they are offered something in return –coupons, store credit, etc.

Get excited about Artificial Intelligence in retail

Retail will rapidly adopt AI in a very short period of time. Recently IBM’s has released a big study at the National Retail Federation’s 2019 Big Show with the main focus on the convergence of humans and artificial intelligence in the retail industry, and specifically how automation can help reduce human error and improve the customer experience. Here are the two big takeaways from the study: a) People will continue partnering with AI to improve customer experience and business processes in the retail industry and b) From supply chain planning and demand forecasting to customer intelligence, AI will undoubtedly revolutionize retail.