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Author of ‘The Easy Guidebook to Social Media’ Talks About the Diverse Aspects of Social Media Marketing

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Photo by Solen Feyissa on Unsplash

Rayan Tarraf, the author of the bestselling book ‘The Easy Guidebook to Social Media’ released earlier this year, talks about ways businesses can leverage social media platforms to boost their marketing strategy.

“With each passing day, social media sites getting involved in selling products and services. This is, obviously, beneficial for business. The simpler it becomes to sell items, the more revenue the organization makes,” says Rayan Tarraf, award-winning digital marketing expert and recipient of the ‘Entrepreneur of the year’ award 2019 by Khaleej Times.

Blending his expertise as an entrepreneur and marketer, Tarraf empowers businesses to most out of the social media platforms. Rayan Tarraf has also authored the best-selling book of 2018 ‘Middle East Guide to Social Media’ bringing forth region-specific marketing solutions for Middle East business. With numerous professional accolades under his belt, Tarraf joined us in conversation to talk about different ways in which social media marketing can do wonders for brands and businesses.

Instagram Shopping

Rayan Tarraf explained that Instagram shopping is only one of the ways in which your business can make it considerably simpler for a customer to buy their products. To begin with, you first need to ensure you’ve changed to a business Instagram account and linked your business’ Facebook Page before authorizing Instagram shopping.  Whenever you’ve completed all your settings, you should tag your items in each photograph—this essential to support your brand image as well as your online presence on social media.

Facebook Chatbots

Rayan Tarraf also told about the Facebook chatbots and how it works to solidify marketing and selling for businesses. “I still remember; it was immensely exciting news in the realm of digital marketing industry when Facebook declared it would incorporate chatbots into its Messenger feature,” he says.

From the outset, there were just a small bunch of cool chatbots to play with; however, now there is such a wide sort of chatbots and various approaches to utilize chatbot marketing inside your strategies.

User-generated Content

While talking about user-generated content, Tarraf clarifies that it is all tied in with sharing photographs and posts that your clients have made for you. It makes your content planning a lot simpler and can work tremendously to make a convincing social media marketing strategy.

“This is on the grounds that use-generated content serves to pull in and construct a community around a brand. Individuals are optimistic and eager to share photographs of their bought items, hoping that the business may see it, particularly wishing that they may share it. Being featured on a brands’ official page is, after all, one fun thing,” explains Rayan Tarraf. 

Tarraf further elucidates that user-generated content bolsters business’ marketing strategy in a plenitude of ways. “Above all else, you’re not making the same number of resources, taking the same number of photographs, or investing as much energy on content creation because your customers are doing that for you. Second of all, you’re connecting with your clients on an individual level when you share their photographs on your business’ feed. Lastly, you’re reaching a greater crowd when your clients share photographs of your items and tag your business in them, definitely a win-win situation,” he says.

Cross-channel Marketing

Rayan Tarraf also shares about cross-channel marketing or multi-channel advertising, which is the act of utilizing different channels to reach a crowd. “Since not every person utilizes each and every social media platform, it’s a smart thought to have a presence on a couple of them and offer a portion of similar content across the various social media platform. The stronger your social media presence is, the stronger your sales game becomes,” he concludes.

If businesses realize the worth of social media rather than just scrolling the feed for some fun, only then can they boost sales and enhance revenue. In fact, the current times of COVID-crises serve as a significant opportunity for businesses to turn to social media if they desire to remain afloat.



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