Unleashing the Magnificence of Visual Communication: The Ascent of Conversation Media

Visual communication refers to the deliverance of information and thoughts in structures that can be perused or viewed effortlessly. As indicated by recent studies, individuals will, in general, remember around 20% of what they read and just one-tenth of what they hear. Similar comparisons have shown that individuals will remember a significant 80 percent of what they see and do.

Without imagery, washrooms and roadsigns would use words. Overwhelming a simple message that a stick figure or arrows can convey with ease. Both evolution and science sit behind the force of visual communication. People remember and gain from pictures better than text. Yet, business communication remains exclusively text-based.

There is no uncertainty that words have their tremendous place. They assist us with investigating concepts all the more profoundly and comprehend layers of intricacy. Be that as it may, in our modern realm where abilities to focus are short and time-obliged, we are giving up on a chance to draw users via emotions.

The incredible power of pictures in modern-day communication is simply undeniable. In the realm of online media, visual content is bound to get shared many times. Articles that highlight a picture paired with 75-100 words each get twice the social media shares than those with text alone.

Several research pieces propose that we are more likely to learn and remember content we have come across in pictures than as text. This phenomenon is called the ‘Picture Superiority Effect. There are various reasons why this happens. One is that ‘image stimuli’ insert into memory twice, as both verbal codes and as a picture. While words just create a verbal code.

Evolution theory further affirms another thought in favour of imagery.  Our visual framework has developed to deal with various pictures in parallel. Text, which showed up recently in mankind’s history, is scanned characterwise. Those characters are then perceived and sorted out into words and then into sentences. In the event that you need your crowd to think, feel or take action, visuals can be planned in the likewise manner.

Today individuals are longing for something that addresses them. They need genuine, candid moments from regular life – minutes that address their human experience. Valid imagery takes advantage of the interests and feelings of your crowd. And it does so by allowing them to see something of themselves, transforming them into supporters of the story you’re attempting to tell. Yet, what kind of imagery can achieve this purpose?

Conversation Media certainly has that magic.

Conversation media, the umbrella term used to define all sorts of visual forms of online communication, is not a novel concept. GIFS, Avatars, Stickers, Animojis, Emojis, and Bitmojis have been around for almost a decade. Yet, the incorporation of conversation media in the marketing realm is the latest trend that businesses need to leverage.

In fact, the use of conversation media like stickers and GIFs in branding has plenteous advantages. First, it empowers brands with the power to be integrated into everyday communication between people. Additionally, with conversation media, brands can introduce humour, developing an instant connection.

All in all, the use of conversation media in your marketing strategy can promote strong visibility for the brand. While also engaging the crowd marvellously.

70Billion texts are sent each day, with over 10Mn+ Emojis, 700Mn+ Stickers & GIFs sent in these messages. Conversation media has emerged as the fool-proof tool that people use to express their emotions over texts. And it also holds untapped potential for marketing.