Looking into the Working Challenges That Working Women Face

Despite how far women have come in the business world, they face many challenges in a professional environment. There is a constant struggle to survive within the business world when you consider the issues written below that they face daily.

Lacking in Funds

Not all entrepreneurs are lucky enough to get an investor or a financier for their business when they start. Most people, in fact, tend to rely on credit cards or bootstrapping their entrepreneurial ventures – or even raise the capital on their own. Moreover, women’s businesses tend to be the leading ventures that lack the most financial support and it is also quite common for women to get denied for loans due to cultural and gender discriminations.

Prioritising Responsibilities

Women working in the business world will also have families of their own, which is why most of them have their attention divided between work and being there for their families. Unfortunately, the demands from both of their lives can pressure women into abandoning either their work or their family, which becomes very hard for women to deal with – especially when they do not have the social support to help them carry the burden with them and support them in balancing their two lives.

Gripped by the Fear of Failing

One of the things that you are not told when starting a business is that the effort pulled into it does not stop once you start a business. It is a continuous effort that needs to be consistent if you want success. Plus, it is also a career that comes with its own set of unforeseen circumstances. Which is why women suffer the most with this particular factor.

Fear of the unknown is a major problem for females working in a business environment and who have just started their business. This fear can become perilous and toxic because it forces a woman to operate her company from a place of dread instead of confidence – leading them to make terrible decisions and not living up to the true potential they hold.

Jerono P Rotich – Finding the Silver Lining

However, remember that just because the situation seems dire, it does not mean that all hope is lost. In fact, there are many successful female women working in the industry and making a name for themselves – and are supported by other women like Jerono P Rotich.

Jerono P Rotich is one of the best Kenyan American educators, mentors, administrators, and motivational speakers globally. She is an avid advocate of women and youth empowerment, diversity, health behavior modification, and more.

Rotich served as the founder and CEO of the Kenya Students in Diaspora (KESID) Foundation, a non-profit organization that was created to advance the academic success and career growth of Kenyan students who are living in the United States who are provided support through mentoring, networking, cross-cultural training, service learning, community engagement, etc.

Moreover, Rotich is also the Founder and CEO of WOYO (Women & Youth) Global Diversity – and platform which serves to mentor and empower youth and women to follow their business goals and work towards making a difference in our interconnected global world.