How to Wrap a Car at Wrapcon! – Fireball Malibu Vlog 649

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HOW TO WRAP A CAR AT WRAPCON! – FIREBALL MALIBU VLOG 649 – Fireball and buddy Greg Gill head to WRAPCON and learn how to wrap a car convention! Plus, some cool interviews with designer Bryan Thompson and The Wrap Institute.

Wrap advertising or a vehicle wrap describe the marketing practice of completely or partially covering (wrapping a vehicle in an advertisement or livery. The result of this process is essentially a mobile billboard.

Wrap advertising can be achieved by painting a vehicle’s outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as “decals”.

The vinyl sheets can later be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces (such as buses and light-rail carriages) are often used, automobiles can also serve as hosts for wrap advertising, despite consisting of more curved surfaces.

Wrap advertising is also used in the magazine and publishing industries.

Until the age of the automobile, train companies were the largest industry to paint company names and logos for distinction on their locomotives and railcars.

The first attempts at using the plastic in commercial applications failed as a result of being too fragile. In 1926, Semon invented the vinyl still used today by introducing additives to PVC that made it flexible and easier to process.

The first commercial advertisement vehicle wrap is thought to have been created for Pepsi Co in 1993, which used vinyl to wrap a bus promoting its Crystal Pepsi product.

It wasn’t long before bus wrap advertising was everywhere and the new form of vehicle graphics trickled down to smaller businesses and consumers. Wrapping whole vehicles was still challenging.

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