The new Lamborghini Urus

Automobili Lamborghini recently launched the Lamborghini Urus, which they claim is the first Super Sport Utility Vehicle. I don’t really agree as there are already a few offerings from other brands in this new niche in the luxury segment including the Porsche Cayenne, the Porsche Macan and Range Rover Evoque.

Anyway, the Urus offers luxurious space for up to five occupants and a fantastic driving experience with six different driving modes + the EGO mode available via ‘Tamburo’ driving dynamics selector.

It is powered by a 4.0 liter V8 twin-turbo engine with 650 hp and 850 Nm of torque. The Urus can go from 0-100 km/h in 3.6 seconds and has a top speed 305 km/h. The vehicle has a 4WD system with active torque vectoring and four-wheel steering.

As for safety, it features carbon ceramic brakes, adaptive air suspension and active roll stabilization.

The peaked mound of the bonnet is reminiscent of the Miura and Aventador, and accented by diagonal hood lines. Large air intakes sporting the hexagonal theme are linked by a low-level front spoiler. The front lights are sleek, slim and very sporty, set in a horizontal position and with LED headlights in the familiar Lamborghini Y shape.

The Y-shaped front air intakes, also a feature of the LM002, are detailed with the Italian flag, emphasizing the origins of the model.

With a low roofline and frameless windows, the Urus has a sharply-inclined windshield and strongly-angled rear windows with glass-on-glass replacing the C-pillar. The hexagonal wheel arches borrows deign details from the LM002 and Countachat, housing large 21″ to 23″ wheels. The rear diffuser is inspired by Lamborghini race cars, with integrated double round exhaust pipes.

As for the interior, the driver and passengers are all afforded a low but extremely comfortable super sports car seat position. Oriented around the driver, the slim Y design of the dashboard, is inspired by the LM002 as well as by current Lamborghini super sports cars. The Lamborghini hexagonal theme echoes throughout the interior, in elements such as air vents and door handles, and even in items such as the cup holders and air bag modules. A multi-function, three-spoke steering wheel incorporates a vibration damper to enhance comfort in all driving conditions. Multifunction switches are intuitively located on the steering wheel to control the Lamborghini Infotainment System (LIS), including car set-up, media, telephone and navigation.

The standard front DNA memory sport seats are fully electric, heated and 12-way adjustable. More luxurious, 18-way fully-electric front seats are available as an option, including features such as ventilation and massage. The rear bench seat comes as standard with a movable and folding seat back and ISOFIX fixings. The rear bench seat can be lowered to substantially extend the trunk space from 616 liters to 1.596 liters.

A fully-digital TFT display shows the Urus’ main information in an animated 3D representation and is customizable by the driver.

Just in case you are wondering, the name Urus is derived from the Urus bulls also known as Aurochs. They are one of the large, wild ancestors of domestic cattle.

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