By Susan Duclos
PepsiCo has pulled a Mountain Dew commercial for complaints about it being “Arguably the Most Racist Commercial in History,” and PepsiCo also seems to be having it removed from YouTube over copyright issues, not wanting it to cause more of an uproar than it already has.
The commercial can be seen, in full though, over at PJ Media, who asks “What on Earth was Mountain Dew Thinking?”
Pat Dollard also grabbed a copy before PepsiCo tried erase it from the Internet. (H/T to Pat having an embeddable version up)
Description of the video via Your Black World:
Of course, in the world of Mountain Dew, every single suspect is
black. Not just regular black people, but the kinds of ratchety negroes
you might find in the middle of any hip-hop minstrel show: Gold teeth,
“mean mugging,” sun glasses wearing, white-t sportin, hard core n*ggaz
ready to “get into some ol gangsta sh*t.” Apparently, this is the kind
of ad you put out if you want to appeal to the black male demographic.
On the other side of the one-way glass is an innocent, feeble,
traumatized white woman, standing next to a detective telling her to
“nail this little sucker.” The woman is shaking, wounded and crying in
fear over whatever these scary black men have done and might do to her
in the future. Black men are frightening and violent, that’s well
established in the first few seconds of the commercial. There is also
another white officer, and a black man standing in the back corner. One
side of the glass is mostly criminal, 100% black. The other side of
the glass consists of the “good guys,” nearly all of whom are white.
Throughout the video, the woman is trying to decide whether to
identify the suspect, and is being threatened by the goat who is telling
her that you “betta not snitch on a playa.” The goat also starts out
by saying, in a scruffy voice, “You shoulda gave me some more….I’m
nasty.” So, I guess that means that the woman was s-xually assaulted by
the goat, maybe Rick Ross style.
As the woman is shaking, crying and trying to decide what to do, the
goat says, “Snitches get stitches fool.” After that, he says, “Keep ya
mouth shut. When I get outta here, I’m gonna do you up (translation:
Probably beat and s-xually assault you again).” Shaking in fear, the
woman runs screaming out of the room, worried that testifying is going
to get her killed by this demonic negro goat and his thugged-out
It is worth noting that the commercial, that somebody with very bad judgement over at Mountain Dew actually approved, was developed by African-American rapper Tyler, The Creator.
PS- Tyler, The Creator, says that when he first pitched the ad,” they actually liked it.“
“Finally someone looked past the rape or the devil worshiping or the immaturity which is evident in the ad,” Tyler said, “and they gave me a chance and let me be fucking seven years old with their product.”
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