The left-wing social engineers who run Target are discovering that moonbattery does not pay:
The blog post, published in April 2016, publicized a policy that said transgender customers were welcome to use the bathroom or fitting room that matched their gender identity.
That is, men were invited to use private facilities intended for women, as part of the progressive War on Reality.
The boycott cost the company millions in lost sales and added expenses. Shopper traffic and same-store sales started sliding for the first time in years after the blog post, and the company was forced to spend $20 million installing single-occupancy bathrooms in all its stores to give critics of the policy more privacy.
Critics of the policy said it opened the door for sexual predators to victimize women and children inside the retailer’s bathrooms, and more than 1.4 million people signed a pledge to stop shopping at Target unless it reversed the policy.
Sure enough, perverts have taken advantage of the policy.
Sales fell nearly 6% in the three quarters after the post compared with the same period last year, and same-store sales have dropped every quarter since the post.
Of course, the good guys get boycotted too. Whether those boycotts amount to more than a squirt of bat guano is another question.
Chick-fil-A, for example, faced a nationwide boycott in 2012 after Dan Cathy, the son of Chick-fil-A’s founder, S. Truett Cathy, set off a fury among supporters of equal rights for gay people when he told Baptist Press that the company was “guilty as charged” for backing “the biblical definition of the family unit.”
“Equal rights” in the context of homosexuals means “special pandering.”
Reports then emerged detailing Chick-fil-A’s many charitable donations to organizations opposed to same-sex marriage.
Despite the backlash, Chick-fil-A’s sales increased 14% in 2012.
Readers are encouraged to celebrate this encouraging news by treating themselves to a tasty Chick-fil-A sandwich at the soonest opportunity.
On a tip from J.
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