Are you doing less Facebooking?
The updated data shows that Facebook’s core platform lost 18% in time spent, which is a huge change from the month before. This, says Pivotal, reflects a “24% decline in time spent per person.” Instagram, too, saw some poor engagement numbers. Though aggregated consumption went up, the user base went up at a higher clip, meaning that time per person went down 9%.Overall, this shows a mounting problem for Facebook: People are just engaging less with it.Algorithm changes may have something to do with it, and Zuckerberg even told shareholders to expect such a change.But these numbers could also indicate that people are becoming more fatigued by the platform.If this trend continues, we may be seeing a shift in the Facebook-Google duopoly.The question is: Who will take Facebook’s place?
Source: http://cantotalk.blogspot.com/2018/03/people-doing-less-facebookin.html
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