A&I’s Chicken Shack: Hate Hoaxing as Marketing?

The more successful hate hoaxes are never definitively exposed. It would be a shame to deny their perpetrators a coveted spot on the Hate Hoax List. Fortunately, some are so improbable that it seems reasonable to place them on the list on a tentative basis, pending evidence that may never be produced, especially when authorities are not always eager to produce it. An example would be A&I’s Chicken Shack in North Carolina:

Customers at a Siler City restaurant are standing up to racism by filling the tables after the owners received hate mail that included numerous racial slurs this week.

Andre Chaney and Ivan Santos opened A&I’s Chicken Shack about three weeks ago…

Chaney, who is black, said he got an unwelcome greeting in a letter he received Wednesday telling him the restaurant has no place in Siler City.

“You will not make it here. Leave town or we will help you,” the letter, signed “White Nationalists,” concluded.

Apologies to Chaney if any of this is on the level, but signed “White Nationalists”? Please. It would not have been less believable if he had signed his marketing missive “Dastardly Racist Villains.”

The letter included a reference to Making America Great Again and re-electing Trump. If you don’t like Trump, you know where to eat in Siler City, NC.

He posted the letter to social media as a way to speak out against the person or people behind it. The post quickly generated support for A&I’s Chicken Shack from people near and far.

The first lesson of 21st century marketing: convince the public that it can signal politically correct virtue by becoming your customer.

Chatham County Sheriff Mike Roberson says he is “really proud of the community response.”

Roberson’s deputies are investigating the letter to determine who sent it, adding that it could lead to felony charges.

Things could get embarrassing if they investigate too hard. Consider what would have happened to Jussie Smollett if he had not had friends in high places.

On a tip from William B.

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