Where were you September 1977? "Star Wars" at the movies and a disco version on the radio
The original Star Wars film is the third-highest-grossing film of all time, raking in close to $2 billion when adjusted for inflation. That alone would’ve made the original investment a spectacular one……..
Although Gone with the Wind remains the highest-grossing film of all time (when adjusted for inflation over the 78 years since the film’s first release), no single film can hold a candle to the money-making empire that Star Wars unleashed.
Spurring at least 10 lucrative sequels and prequels, five TV series, and multiple made-for-TV movies (so far), as well as billions of dollars in books and merchandise, Lucas couldn’t possibly have imagined just how successful his creation would become over the next 40 years.
The incredible success of Star Wars–it received seven Oscars, and earned $461 million in U.S. ticket sales and a gross of close to $800 million worldwide–began with an extensive, coordinated marketing push by Lucas and his studio, 20th Century Fox, months before the movie’s release date. “It wasn’t like a movie opening,” actress Carrie Fisher, who played rebel leader Princess Leia, later told Time magazine. “It was like an earthquake.” Beginning with–in Fisher’s words–“a new order of geeks, enthusiastic young people with sleeping bags,” the anticipation of a revolutionary movie-watching experience spread like wildfire, causing long lines in front of movie theaters across the country and around the world.
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Source: http://cantotalk.blogspot.com/2019/09/where-were-you-september-1977-star-wars.html
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