L’Oreal Becomes Racially Correct

Like the rest of the corporate world, L’Oreal has thrown in its lot with the Left. That means embracing the militantly Afrocentric ideology of Black Lives Matter. Since the standards of beauty that apply to Caucasians are not compliant with this ideology, reference to these standards must be abolished:

The company said in a statement Saturday that it “has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products.”

Sorry, L’Oreal. You get no credit for pushing the pandering to an unprecedented extreme. Unilever (makers of Dove soap) made a similar announcement last Thursday. Unilever gets even more wokeness points for pressuring Facebook to suppress conservative speech.

At least the virtue signaling makes clear that L’Oreal keeps its toes on the correct ideological line.

Earlier this month, L’Oreal tweeted that it “stands in solidarity with the Black community and against injustice of any kind. … Speaking out is worth it.”

That is, L’Oreal supports rioting by black supremacist mobs. Maybe they think these mobs will refrain from looting L’Oreal products in the future.

On tips from Steve T and Rapinhoe.

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