Her descendants aren’t happy at all.
Aunt Jemima, the iconic brand of pancake mix and syrup, has gone through various image makeovers over the years to change the clothing and appearance of the black woman synonymous with the brand. Now, Aunt Jemima has been rebranded as “Pearl Milling Company,” PepsiCo, which owns Quaker Oats, said in a statement on Tuesday. “Pearl Milling Company-branded pancake mixes, syrups, cornmeal, flour, and grits products will start to arrive in market in June 2021,” the statement said. “Products will continue to be available under the Aunt Jemima name without the character image until June.” The company sought to say the change was a return to the product’s roots.
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