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Have You Tried Not Being White?

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Coca-Cola Tells its Employees to Be LESS WHITE?! | D-Rezzed

Are you now, or have you ever been, a white person? I ask this not out of personal curiosity but for the betterment of American society. Everyone with a sense of justice knows that the greatest threat our country faces comes from its own white population.

This message now saturates our culture. We hear it from the president’s bully pulpit. It is everywhere in the media and it is an increasingly inescapable feature of school and workplace life. 

Coca-Cola gave a useful and concise formulation to this plague in their now required “sensitivity” training for employees. The snappy message: “try to be less white.” 

Now, what is a white person supposed to do with this information? How can one be other than what one is? Coca-Cola suggests being “less oppressive,” “less arrogant,” “less certain,” “less ignorant.” Whites should, instead, “listen” and “believe.” But this does little to clarify the situation. Listen to what? Believe what? Arrogant how? Oppressive how? “Be less certain” of what?

A normal person, somebody untutored in the sophisticated absurdity of our “elites,” readily recognizes that this is a message of hate, pure and simple. The plain meaning is obvious: there is something wrong with being white, whites are a class enemy, they are bad people. 



The question is simple: if you are marginalized for the color of your skin, then the concept is racist. Any company that promotes racism can be prosecuted under federal statutes. Here is just one:


Issued October 2000 INTRODUCTION

Federal laws prohibit discrimination based on a person’s national origin, race, color, religion, disability, sex, and familial status. Laws prohibiting national origin discrimination make it illegal to discriminate because of a person’s birthplace, ancestry, culture or language. This means people cannot be denied equal opportunity because they or their family are from another country, because they have a name or accent associated with a national origin group, because they participate in certain customs associated with a national origin group, or because they are married to or associate with people of a certain national origin.


David DeGerolamo


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    • The Watcher


    • barebones

      I tried aping blacks when I was 13-14, but the effort was a big disappointment. It ain’t in the genes!

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