Epicurious is one of the biggest online magazines about food. It is highly respected, including by restaurants. They’ve been featured on Hell’s Kitchen many times. So, of course they have to climasignal
Epicurious announced Monday it has stopped publishing recipes featuring beef.
The food publication cited a rise in beef consumption and its role as “one of the world’s worst climate offenders” for making the shift.
“It might not feel like much, but cutting out just a single ingredient—beef—can have an outsize impact on making a person’s cooking more environmentally friendly,” Epicurious Senior Editor Maggie Hoffman and former Digital Director David Tamarkin explained in an article published Monday. “Beef won’t appear in new Epicurious recipes, articles, or newsletters. It will not show up on our homepage. It will be absent from our Instagram feed.”
Global livestock accounts for nearly 15% of total global greenhouse gas emissions, according to the Food and Agriculture Organization of the United Nations.
Epicurious slowed beef recipe content in the fall of 2019, and published them “only a small handful of times” since then, the editors said in a separate post. Beef recipes that were published in 2019 and before are still on the site. For every recipe Epicurious didn’t publish, they put out a vegetarian recipe instead.
The publication argued its readers are interested in content that isn’t beef-related. (snip)
The editors noted the shift wasn’t due to a specific vendetta against cows or the people who eat them. Instead, they said it was “solely about sustainability.” The decision was thought of as “not anti-beef but rather pro-planet,” they added.
Just silly. Completely silly. Will they no longer review restaurants that serve beef? Will the employees, especially the bigwigs who run the show, give up their own use of fossil fuels and go vegan? Will the company only use servers run by “clean, green energy”? It really is just climavirtue signaling by people who aren’t doing anything in their own lives. But, hey, if they want to do this, fine, there are plenty of places to get recipes.
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