This is perfect
WATCH: North Face refused to make jackets for an oil and gas company.
So the fossil fuel industry is fighting back with a new campaign “thanking” North Face for using so much petroleum in their products.
— Andrew Clark (@AndrewHClark) June 4, 2021
The oil and gas industry launched a new ad campaign Thursday against North Face to shine a light on the outdoor apparel company’s “crazy hypocrisy.”
Chris Wright, the CEO of Denver-based Liberty Oilfield Services, is spearheading the campaign by putting up billboards around North Face’s Denver offices and launching a website and social media campaign, dubbed “Thank you, North Face.”
The idea for the campaign started after North Face denied an order of jackets to a Texas oil and gas company reportedly because the popular fleece maker did not want its outdoor brand affiliated with the fossil fuel business.
Now Wright is trolling the company in Denver by calling out how many North Face jackets, backpacks and clothing products are made from oil and gas.
There’s “no chance that North Face could exist as a company or an organization without oil and gas,” Wright told Fox Business Thursday.
Fossil fuels are needed to make the petrochemicals that are used in the plastics, nylon, climbing ropes and more that North Face sells, Wright says. Oil and gas products fuel the factories that manufacture the goods. And fossil fuels are the backbone for shipping North Face products around the world.
Exactly. The jackets and shoes and backpacks and luggage and ropes. Delivering the products to the stores and customer direct using fossil fueled vehicles. It’s really easy to ClimaVirtue Signal, but, let’s see them forgo all use of fossil fuels.
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