Marisa Schultz reports,
The oil and gas industry launched a new ad campaign Thursday against North Face to shine a light on the outdoor apparel company’s “crazy hypocrisy.”
Chris Wright, the CEO of Denver-based Liberty Oilfield Services, is spearheading the campaign by putting up billboards around North Face’s Denver offices and launching a website and social media campaign, dubbed “Thank you, North Face.”
There’s “no chance that North Face could exist as a company or an organization without oil and gas,” Wright told Fox Business Thursday.
The idea for the campaign started after North Face denied an order of jackets to a Texas oil and gas company reportedly because the popular fleece maker did not want its outdoor brand affiliated with the fossil fuel business.
Now Wright is trolling the company in Denver by calling out how many North Face jackets, backpacks and clothing products are made from oil and gas.
Read more here: https://www.foxbusiness.com/retail/oil-gas-north-face-billboard-campaign
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