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Bummer: Bud Light Posts Dismal 4th Of July Numbers

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Self inflicted wounds followed by stabbing yourself a few times then playing with broken glass are fun, eh?

Bud Light Suffers Another Loss as July 4 Sales Drop

As the boycott against Bud Light continues, new data shows the beer brand suffering yet another loss with a decline in sales over the Fourth of July holiday weekend.

On Monday, The Daily Caller obtained new Nielsen IQ sales data from Bump Williams Consulting, which shows Bud Light sales declining by 23.6 percent for the week ending on July 8, when compared to the same period a year earlier. Over a four-week period ending on July 8, the data showed a decline in Bud Light sales by 27.1 percent compared to the same period in 2022, the data showed. (snip)

For the week ending on July 1, Newsweek obtained Nielsen IQ sales data from Bump Williams Consulting showing a 28 percent decline in sales for the week, compared to the same period in 2022. A week earlier, Bud Light saw a decline of 27.9 percent in its sales revenue, when compared to the week ending on June 24, 2022.

They asked for this, and now they got it! And, again, it wasn’t just about the trans wackjob denigrating women, it was compounded by the marketing nutter denigrating the core consumer base, followed by silly talking points, not apologies, and dumb commercials.

Of course, Credentialed Media wackos have to attempt to defend Bud Light

Bud Light lost its crown as America’s ‘King of Beers’ — but it was going to happen even without the conservative boycott

Modelo is now the king of beers in the US, or perhaps El Rey de Cervezas is more fitting.

For the second-straight month, Modelo was America’s best-selling beer in June, according to data released last week by consulting firm Bump Williams, accounting for nearly 9% of all sales. It recently took the crown from Bud Light, which saw its market share drop to 7%.

Bud Light, which took the title as America’s best-selling beer in 2001, has seen its sales dip over the past few months following backlash from some conservatives to marketing promotion featuring transgender influencer Dylan Mulvaney and subsequent anger from LGBTQ advocates over Anheuser-Busch’s response to the boycott calls. However, several signs show that the switch was inevitable, even before the protests.

Yeah, Modelo and Michelob Ultra (otherwise known as piss water) were rising, but, Bud Light has dropped quickly to #14. I’m pretty sure that was not part of the equation.

The post Bummer: Bud Light Posts Dismal 4th Of July Numbers appeared first on Pirate’s Cove.


Source: https://www.thepiratescove.us/2023/07/19/bummer-bud-light-posts-dismal-4th-of-july-numbers/


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