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Holas Ss2017

Thursday, April 6, 2017 9:28

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Joao Carlos Daily Dose

Holas Beachwear invited me to shoot their new SS17 collection. It’s always a pleasure to be able to work with such a creative and cool brand. This year we changed things up by having two male models instead of only one . The Concept was broken down into three basic Ideas , Dawn in Saint Barth’s , Noon in La Paz and Mid Night in Sicily .

SPRING/SUMMER 2017

DAWN IN ST. BARTHS

Lost in the Caribbean turquoise-blue immensity lies the island of St. Barths.
A light and refreshing interpretation of the nautical world, with geometric and abstract patterns oozing sophistication.

Rooted in luxury and Holas’s signature dashing aesthetic, Holas fans can look forward to one of the brand´s most iconic collections to date.

MIDNIGHT IN SICILY

Off the southern coast of Italy lies Sicily, home to an ancient culture that with its stark landscapes, glorious coastlines, and extraordinary treasure troves of art and archeology has seduced travelers for centuries.
But at the heart of the island’s rare beauty lies a poison that reaches into every corner of Sicilian life.

In an intoxicating mix of black and white flowers, ostentatious marble effects and flawless jacquards, we seductively bring Sicilian culture to life.

NOON IN LA PAZ

Tropical atmosphere, hot and burnt tones reflect the existing deforestation in Bolivia.
Monochrome foliages, animal richness and time worn surfaces are mixed with dense and bright vegetation stories.

The city of La Paz is chosen as the backdrop for this segment full of nostalgia of times gone by.

To see all the photos from this campaign go to Holas Beachwear

Models: Carlos Ferra from Central Models and Fábio Oliveira from Elite Models

Make up: Alex Me
Retouching: Noora Manty

Source: http://joaocarlosphoto.blogspot.com/2017/04/holas-ss2017.html

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