For many people reading this, there are at least two concepts that will offend.
One is surveillance, about which we’ve written often on this site. The other is the Barbie doll: the ubiquitous toy that has for decades molded girls’ (and boys’) concept of “the perfect female” as having an impossible-to-achieve figure derived from sexist fantasy and has taught them that their lives should be about dressing up and attracting the attention of a boring male named “Ken.”
There are, of course, many other offensive things going on in the world but these two catch the writer’s attention because, in a new version of this product toy-maker Mattel Inc. is introducing to the market this Fall they are combined. Barbie, the girl you can never be (and shouldn’t ever want to be), is now a spy.
Hello Barbie: Reporting for Duty
The company introduced its new doll, called “Hello Barbie,” at a February trade fair in New York and…well, you can’t make this stuff up.
This doll can converse with you (or with your child unless you play with dolls) and record the answers. It then transmits these answers to a data-bank at the company’s headquarters and stores them under the child’s name and other personal information, then analyzes this data and responds to it…immediately or months later. Given a little time, it will have profiled your child and turned her into an information gathering source.
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