Politics and the Persuasive Power of Personal Endorsements

The Joe Biden comeback got a shot of electricity by one thing – personal endorsements. During election time, the patterns of how people follow a candidate are not complicated. It is about being able to relate and build trust. With the first step to persuasion being the ability to relate, we gravitate towards things that are familiar or issues we have an interest in when making important decisions. When you look at the issues a candidate stands for and find they relate to you on a personal level, you will probably relate better to that candidate.

So, what happens when we can relate to more than one candidate and cannot make up our minds on who to vote for. Enter the personal endorsement! Senator Jim Clyburn is the most recent example of how a “personal” endorsement can change the game. And that … Click HERE to continue reading