In NASCAR’s golden days, otherwise known as any year prior to 2015 or thereabouts, sponsorship was far more often than not a one-sponsor-for-one-car-for-the-entire-season kind of deal. Brand identity reigned supreme; when you saw a product or company, you immediately associated it with a single driver. GM Goodwrench? Dale Earnhardt. Budweiser? Dale Earnhardt Jr. DuPont? Jeff Gordon. And so on. Second-tier drivers occasionally had multiple sponsors, with the primary sponsorship rotating from race to race, but by and large, you’d see the same sponsor and the same paint scheme on the same car week in and week out.
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