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2011 Holiday Spending Trends Tell on Future Marketing Priorities

Thursday, December 15, 2011 3:08

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13 December 2011 – As the holiday season reaches its peak, online marketers and affiliates are keen on monitoring consumer behavior and spending patterns right through to the end to use as basis for future marketing strategies and patterns.

Last year, online consumer spending increased by the last week of November, climaxed by the last two weeks of December, and waned considerably during the first week of January. Putting these observations to good use, marketers lined up their paid marketing boosts and search marketing tactics to take advantage of an expected earlier surge in online consumer spending.

Many retailers and merchants started more aggressive marketing campaigns during the third week of November, and are timing their keyword bids to match busy periods observed from the years prior. As we approach the middle of the last month of 2011 and the holiday spending season reaches its crescendo, marketers are poised to take advantage of the expected peak in spending as well as last minute shopping trends.

All throughout the implementation of these plans, experts are trying to monitor and observe spending patterns in online consumers to use for the coming year 2012. Every year the last two months signal a surge in online spending that makes up almost a third of the entire year’s online consumer spending figure, and as every year tends to mirror the previous one with slight differences and adjustments, it is ideal to plan out a holiday marketing schedule or pattern that makes use of last year’s lessons.

Aside from future marketing patterns and schedules however, there is more top glean from observing online consumer behavior when it comes to spending. For instance, there is a need to observe how much social media marketing has affected holiday spending and how many consumers tended to do shopping research through mobile phones.

Through data gathered from these facets of holiday spending, marketers and affiliates can better plan out a strategy that incorporates the most significant findings of the year prior and make the most out of it to boost the income of their online business.

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