Simulation thrill rides are everywhere. They can be found in theme parks, training centers, and schools all across the world, but the one place they haven’t been found in is the SEO industry. That was until now.
Jeff Travis, a part owner of a local Seattle SEO company, has decided to try and integrate simulation rides into his client presentation. He believes this thrill ride will encourage clients to sign up with his company.
“I really think if clients were given a thrill ride during a presentation, it would encourage them to sign up for our company’s services”, said Travis. “However, I don’t think just any thrill ride would do. It would have to be a thrill ride that incorporated what our company did into the ride.”
Jeff Travis worked with several simulation videos before picking one he felt represented his company’s services. He finally settled on a diving simulation.
“The video is of two divers going on a deep sea exploration”, said Travis. “The simulation really shows people what it’s like on the bottom of the ocean, but what treasures can be found closer to the surface.”
Travis uses this simulation to show clients that being at the bottom of the search engine ranks can be distressing. There isn’t really anything to find on the bottom. However, when they move up the search engine ranks or in the simulation video the sea levels, clients are able to find other wonderful things.
“The whole idea was really to give clients the idea of what it would be like on the bottom of the search engine ranks”, said Travis. “I could tell them all I wanted about how bad it was, but I really needed to show them what it was like.”
The simulation video presentation for the company had mixed reactions when it first started. Some clients loved it; others thought it was going a little too far to make the sale.
“We had some clients who thought it was a little odd”, said Travis. “But overall, everyone loved it and liked it. I think some people just needed some time to adapt to this new client presentation strategy.”
The clients seem to really enjoy going on a deep sea dive. Sally Wonders was in awe of the presentation when she got finished.
“I really have never been deep sea diving”, said Wonders. “But walking out of that presentation I really felt like I had gone diving. That just made me appreciate a company who went to these lengths even more and really sign up with them.”
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