Rossling & Co.’s ultra-thin automatic watch gets funded 21 minutes after launching on Kickstarter

Montreal, Qc (MMD Newswire) October 22, 2014 – Rossling & Co. launched its first automatic watch on Kickstarter.com on October 7, 2014, getting funded in just 21 minutes and at time of release, reaching US$98,000 in financing. It has already garnered positive reviews among several top watch reviewers for its design, affordability and quality. It is currently among Kickstarter’s most funded live product campaigns. The watch is an ultra-thin, luxury automatic watch and will retail for US$499.

It is currently available for pre-order at http://kck.st/ZbLzw8 for US$399.

Nadim Elgarhy, Rossling & Co.’s co-founder and designer, says he wanted to create a minimalist watch with a timeless design; an automatic version of the company’s first highly successful watch launched last year. The automatic’s 29 jewel, Miyota Calibre 9015 movement, ultra-thin 0.35″ thickness, sapphire crystal and unique suede strap, place the watch firmly in the luxury watch category. The watch’s movement has been favorably compared to the ETA2824 movement used in watches such as Baume & Mercier, Bell & Ross and Tudor and is well known for its durability and precision.

In an era of disposable products, one of the founders’ goals was to create an heirloom-quality watch with a timelessness of design and quality of materials that will allow it to be worn for generations. The popularity of the watch on Kickstarter points to the strong demand for such goods and a tendency away from products with planned obsolescence.

One of the keys to the success of the campaign is that Rossling & Co. has managed to create an heirloom-quality timepiece at an affordable price. By cutting out the middleman and using crowdfunding through Kickstarter, Rossling & Co. has been able to price the watch much lower than expected for a watch of this caliber.

The Kickstarter campaign runs until November 11th, 2014 at http://kck.st/ZbLzw8. After the Kickstarter campaign ends, pre-orders are still possible through the company website at www.rosslingco.com, however the Kickstarter price is only available while the campaign runs on Kickstarter.

For additional information or to request an interview contact:

Karim Elgarhy
Rossling & Co.
Phone: (514)816-4701
Email: [email protected]

http://kck.st/ZbLzw8

About Rossling & Co.

Rossling & Co. is a Montreal-based watch company founded by brothers Nadim and Tarek Elgarhy. The company launched its first quartz watch with an innovative tweed strap on Kickstarter in October 2013, raising US$170,000 in financing throughout the campaign. With the company’s rapid growth, the founders were joined by third brother Karim Elgarhy. The three brothers have backgrounds in engineering, business and design, bringing a variety of expertise tothe company. Rossling & Co.’s mission is to create quality watches that are innovative and timeless.

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