Blayoo: A New Way To Success?

Social media has become an integral part of modern life. Businesses have taken full advantage of this and have found a way to appeal to their customers in a refreshing, new way. Social media has transformed the way companies promote themselves and interact with friends, family members, and other companies.

More recently, with the increased ease of use, companies have started to go further than just establishing a Facebook page. They now buy followers and likes on social media sites such as Instagram. Statistics show that more than eighty-five million users purchase some form of product or service through their social media accounts every single month. Many of these purchases are made through an influencer’s account.

We love our friends’ pictures on social media, but do we trust what they’re saying?

These influencers post pictures about new products stating how they feel about them. The idea is that if your friend claims that it works well, then you will want to try it too! However, one study has shown that 60% of people distrust at least one item in every influencer post. Why?

The reason for this is that many of the influencers are just paid to post about new products without even using them. Therefore, you never know whether or not they had a bad experience with it or if they were simply doing it for the money.

Most influencers aren’t real people… They’re companies!

There’s another problem. Many of these endorsements are done by foreign workers who rarely get paid over $5 per hour and may struggle to afford food themselves. The workers are at risk of being exploited in order to further an online company’s success. 

Is It Worth It?

Now some of you might be thinking, “So what?” If buying likes and followers can boost a business’s sales, then who cares about the workers’ welfare? However, feel-good purchases aren’t going to last forever. Eventually, the companies will get caught out for making false sponsored posts, and people will lose faith in them. In addition, depending on where they are from, the workers may have their wages stolen from them by their company. Some of these companies have been discovered to be based in developing countries such as Bangladesh and India, which don’t have strict labor laws.

The main issue with this is that these people are basically being used as guinea pigs so that a company can further its own success at the expense of its workers.

This is where Blayoo comes in! Blayoo is a new social media platform that will match content creators and influencers with companies who want to put the power back into the hands of real people. This way, influencers can post about products they legitimately use and recommend them to their followers. It also ensures that the company isn’t lying about what it does or exploiting workers for its own benefit.

The future of social media is still being decided, but Blayoo is leading the charge to make it a better place.

The Secret: Being Authentic

Brands and influencers depend on sponsored content to make money. Still, it can be difficult for consumers not to feel like the message isn’t genuine. The best way around this problem?  Use real people for your influencer marketing!

The key to authentic and successful influencer marketing is authenticity. Make sure that the person promoting your product truly believes in it and desperately wants everyone else to find out about it too.

Credibility and trustworthinessare hard to come by these days. Still, when the influencer’s followers find out that they’re just paid for their post, it damages your company’s reputation.

We still love social media, but do we trust it? Ultimately, people are tired of seeing nothing but fake posts and will be more likely to purchase only if the endorser has taken the time to use what they’re endorsing.

After all, when you see someone post about a product you want to try yourself… So why not make sure that it is real in the first place?

Conclusion

Social media is a wonderful opportunity for people to connect, but the way we approach it is still changing. As companies continue to exploit the people using their platforms, they will lose trust and credibility. A social platform like Blayoo is one way of putting an end to these problems and giving power back to the influencers who truly believe in what they’re promoting.