Kiolbassa Smoked Meats names Publicity For Good as new PR AOR in time for launch of enhanced CSR efforts

Texas-based meat company Kiolbassa Smoked Meats has chosen millennial-run multi-awarded PR agency, Publicity For Good (PFG), to be its new PR AOR. The said move happens right in the middle of the brand’s enhanced social good efforts, which includes a cross-country tour dedicated to feeding those in need.

The said initiative is part of the brand’s Links of Love community enrichment program, which has been a part of its legacy for over 70 years.

In a press release, Wendy Stiles, community enrichment director of Kiolbassa Smoked Meats, said, “We know that protein is hard to come by for people experiencing food insecurities. Through our Links of Love program, we created a special all-pork fully cooked smoked sausage to help provide nourishment to families in need.”

Publicity For Good will manage the development of the overall PR narrative for Kiolbassa Smoked Meats and its products with the goal of increasing brand awareness and supporting its overall growth. The company, which is currently one of the top 10 sausage brands in the U.S. according to Nielsen, has been experiencing tremendous growth even during the worst of the pandemic. In 2020, Kiolbassa surpassed $100 million in sales for the first time in the company’s history.

Kiolbassa Smoked Meats will enjoy the benefits of PFG’s combined ability to create compelling narratives and deliver a string of high-value earned media per campaign, which in the past, has helped other clients of the agency to cement their industry credibility.

Led by a Top 40 Millennial Influencer and PRNEWS Top Women in PR 2021 Entrepreneurs Awardee, Heather DeSantis, Publicity For Good brings a disruptive PR strategy, strong media connections, an eye for promoting socially-responsible brands, and deep expertise to its clients. 

A purpose-driven PR firm, Publicity For Good provides its clients with strategically placed news releases and features on international, national and local media to help grow brand awareness and push for consideration and brand recognition. Through the years the agency has built an extensive media network that includes the national consumer press, with media reach spanning the US, Canada, Australia. and the UK.

About Publicity For Good

Publicity For Good (PFG) is a millennial-run communications firm that provides high-level, disruptive publicity and social media services for its wide array of purpose-driven clients in the health and fitness, beauty, food and beverage, retail, coaching, and direct-to-consumer industries. Founded in 2016 by Heather DeSantis, former Miss Ohio International, PRNEWS Top Women in PR 2021 Entrepreneurs Awardee, celebrated publicist, and Forbes 30 Under 30 nominee, PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.

Awarded by Bulldog PR Awards with Bronze Midsize Agency of the Year (2021) and Gold Small Agency of the Year (2019), PFG is one of the fastest growing women-led companies in the marketing communications space. It services clients from all over the United States and Canada–providing each one with seamlessly integrated social media and PR services that increase visibility, market penetration, and help them grow into leaders in their space.