Organic Asian Whole Foods Brand, Mekhala, names Publicity For Good as PR Agency of Record

Publicity For Good (PFG), a multi-awarded, millennial-run boutique PR agency for natural food and beverage brands including True Aussie Beef & Lamb, Pink Stork, and Real Oyster Cult, has been selected as the public relations agency of record for the well-loved, organic, all-natural, gluten and nut-free and vegan friendly paste brand, Mekhala. 

As the brand’s new public relations agency of record, PFG will manage the development of the overall PR narrative for Mekhala and its line of popular Asian products. Ultimately, the goal is to further expand brand awareness, increase campaign outreach and attract more consumers. 

A company that was founded out of the desire to create delicious, additive- and preservative-free pastes, Mekhala makes it easier for anyone to enjoy the vibrantly rich flavors of Thailand, Singapore, and the rest of Southeast Asia and East Asia with pastes that are made in the brand’s facility in Chiang Mai, Thailand.

“We cannot express just how fortunate we feel to be working with such an amazing brand like Mekhala” shares Heather DeSantis, multi-awarded publicist and Founder and CEO of Publicity For Good. “Aside from their great products, the brand itself has so many stories to tell, including its commitment to sustainability, equal opportunity, and the way that they support local farmers and sponsor scholars in Thailand. We can’t wait to share all these stories with everyone.”

Led by a Top 40 Millennial Influencer and established publicist, Publicity For Good brings a disruptive PR strategy, strong media connections, an eye for promoting socially-responsible brands, deep expertise within the natural foods and supplements industry. This alone differentiates PFG from other PR agencies, making it the right partner for Mekhala.

A purpose-driven PR firm, Publicity For Good provides its clients with strategically placed news releases and features on international, national and local media to help grow brand awareness and push for consideration and brand recognition. Through the years the agency has built an extensive media network that includes the national consumer press, with media reach spanning the US, Canada, Australia. and the UK.

About Publicity For Good

Publicity For Good (PFG) is a millennial-run communications firm that provides high-level, disruptive publicity and social media services for its wide array of purpose-driven clients in the health and fitness, beauty, food and beverage, retail, coaching, and direct-to-consumer industries. Founded in 2016 by Heather DeSantis, former Miss Ohio International, PRNEWS Top Women in PR 2021 Entrepreneurs Awardee, celebrated publicist, and Forbes 30 Under 30 nominee, PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.

Awarded by Bulldog PR Awards with Bronze Midsize Agency of the Year (2021) and Gold Small Agency of the Year (2019), PFG is one of the fastest growing women-led companies in the marketing communications space. It services clients from all over the United States and Canada–providing each one with seamlessly integrated social media and PR services that increase visibility, market penetration, and help them grow into leaders in their space.